Branding

Copper Mill Roasters

Crafted brand identity for small-batch specialty roasters

Client

Timeline

10 Weeks

Services

Brand Identity, Packaging, Retail Design

The Challenge

Copper Mill Roasters was a hidden gem — sourcing exceptional beans but presenting themselves like every other local café. They needed a brand that communicated their obsessive commitment to craft, their relationships with farmers, and the warmth of their community-driven approach.

The challenge was building a visual identity that felt authentic and grounded, not corporate or trendy. Something that looked as though it had been stamped by hand in a workshop, not generated in a boardroom.

Our Approach

Discovery

Spent time at the roastery, interviewed regulars, and studied the origin stories of their single-origin beans to find the soul of the brand.

Design

Created a hand-drawn visual language with organic textures, warm earth tones, and a logotype that looks pressed from a vintage printing press.

Delivery

Produced packaging files, retail signage, merchandise designs, and a comprehensive brand guide for consistent rollout across all touchpoints.

The Solution

A warm, tactile brand identity that feels like it was made by hand — because it was.

Deliverables

Hand-Drawn Logo & Brand Mark
Custom Typography System
Color Palette & Textures
Packaging Design Suite
Retail Environment Design
Brand Voice & Messaging Guide

The Results

Within months of launching the rebrand, Copper Mill transformed from a local secret into a sought-after destination.

12K

New Subscribers

4.8x

Social Engagement

287%

Retail Foot Traffic

98%

Brand Consistency

"Working with Lush New Media felt like collaborating with someone who truly listened. The brand they created for us doesn't just look beautiful — it tells our story. Customers walk in and say it finally feels like us."