Immersive e-commerce experience for Maison Vérité luxury fashion house
Maison Vérité
12 Weeks
Web Design, UX Strategy, E-Commerce
Maison Vérité needed a digital flagship that matched the sophistication of their physical boutiques. Their existing website felt dated, with clunky navigation and a checkout process that was losing high-value customers at critical moments.
The challenge was to create an online shopping experience that felt as luxurious and curated as stepping into one of their Paris showrooms — while driving measurable conversion improvements and reducing cart abandonment.
Analyzed customer journeys, identified friction points in the existing checkout flow, and studied how luxury shoppers behave differently online.
Crafted an editorial-inspired layout with full-bleed imagery, subtle animations, and a navigation system that guides without distracting.
Built a lightning-fast, accessible platform with seamless CMS integration, allowing the Maison Vérité team to manage collections effortlessly.
An elegant digital flagship that brings the in-boutique experience to every screen.
The redesigned platform launched ahead of the autumn collection and delivered transformative business results within the first quarter.
420%
Online Revenue Growth
3.2M
Monthly Visitors
68%
Cart Conversion
94%
Mobile Satisfaction
"The new website has become our most valuable retail channel. Lush New Media understood that luxury is about restraint and confidence — they translated our brand essence into a digital experience that our clients genuinely love to shop on."
Claire Dubois
Creative Director, Maison Vérité
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