Brand Identity
Distinctive branding that makes you unforgettable. Logo design, visual systems, and guidelines from Cheltenham's leading creative agency.
Brands That People Remember
Your brand identity is more than a logo — it's the visual language that tells your story, builds trust, and creates recognition at a glance. At Lush New Media, we design complete brand systems that are distinctive, versatile, and built to last.
Based in Cheltenham and drawing inspiration from the creative energy of the Cotswolds, our brand design team has crafted identities for artisan food brands, luxury fashion houses, fitness startups, and hospitality venues across the UK. Every project starts with deep discovery and ends with a brand you're proud to put everywhere.
What's Included
Logo Design
Distinctive primary, secondary, and icon marks that work at every scale — from Instagram avatars to billboards in Cheltenham town centre.
Colour System
Strategic colour palettes with primary, secondary, and accent colours. Every shade chosen for emotional impact and practical application.
Typography
Curated font pairings that communicate personality while ensuring excellent readability across all touchpoints.
Brand Guidelines
Comprehensive documentation covering logo usage, colour codes, type scales, photography style, tone of voice, and application examples.
Packaging Design
Physical packaging that makes your product stand out on shelves and in unboxing videos. Sustainable options available.
Collateral Suite
Business cards, stationery, social templates, and presentation decks that maintain brand consistency across every interaction.
Our Branding Process
Discovery
Deep dive into your brand story, audience, competitors, and market positioning.
Strategy
Brand positioning statement, personality traits, and visual direction based on research.
Design
Logo exploration, colour and type exploration, and iterative refinement with your feedback.
Application
Real-world mockups, collateral design, and a comprehensive brand guidelines document.
Featured Branding Projects
Ready for a Brand That Stands Out?
Whether you're launching a new venture or refreshing an established brand, we'll create an identity that captures who you are and where you're going.
Start Your Brand Project